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Cafes & restaurants

First-timers who never return, loyalty schemes, margins and quiet periods.

Your till already knows what keeps customers coming back.

Every coffee, order and loyalty stamp is recorded. Right now the till tallies the day, the loyalty card counts stamps and the roster is built from habit. Joined up, they show who your regulars are, which ones are drifting, and where the margin really is.

Run the numbers for your cafe.

Enter five figures and every estimate below recalculates for your cafe.

That's about $2,800 a day and about $870,000 a year in sales, across about 62,000 customer visits.

Point of sale selected

Point of sale

Busy hours and dead hours

Every sale has a timestamp. Line them up and you see the rush, and the empty room you're still paying to staff.

What it gets you

  • Roster to the rush
  • Bake for the peaks
  • Cut dead-hour wages

Example data

Sales through a weekday

Peaks at 8am and noon. After 2pm, a full roster serves an empty room.

Example estimate

+$12ka year

If one fewer casual worked the last hour, at $37 an hour.

If you acted on all of it

+$208ka year

Some of these overlap, so read this as the ceiling, not a forecast.

  • Point of sale+$26k
  • Menu management+$40k
  • Loyalty program+$52k
  • Online orders+$50k
  • Rosters and stock+$40k

Common problems for cafes and restaurants

First-timers who never come back

Measure your return rate and see where customers drop off between the first visit and becoming a regular.

A loyalty program you can't measure

Check whether loyalty members actually visit more, or just get a discount on visits they'd have made anyway.

Thin margins

Rank menu items by profit after ingredient cost, not just by how often they sell.

Quiet days and dead hours

Find when trade drops off and which regulars are most likely to fill those gaps with the right nudge.

Where first-time customers drop off

Example return-rate output: 100 first-time customers from one month, tracked by how many times they came back. The biggest loss sits between the first and second visit, and customers who make it to a third visit mostly stick around. That second visit is where a loyalty offer or a follow-up earns its keep.

Talk about your business

Charts on this page use example data, not a real client's numbers.

Book a free consultation

Tell us about your business and the questions on your mind. We'll tell you what your data can answer and whether we're the right fit. No cost and no obligation.